Before we venture to explore the dental marketing essentials, it will be a good idea for us to define the term. And that is where Dental Marketing turns out to be a blanket reference to the various things that dental health practitioners of all sorts engage in, in a bid to create publicity about themselves and their services, and hopefully, subsequently see an increase in their practice earnings.
Dental Practice Business Models
Before venturing to explore dental practice marketing essential, it may also be a good idea for us to give ourselves a brief overview of the two main models on which dental practitioners operate. The first is where they set up their own private practice clinics. Typically, under this arrangement, they operate as sole entrepreneurs, although it is not unheard of them employing other dentists in the event of the workload becoming too heavy for them. The other model is where they operate under the management of a given hospital (like where a hospital decides to establish a dental unit, and subsequently has to employ dental practitioners to man it).
The Main Challenges In Dental Marketing
One of the major challenges in Dental Marketing is that of dealing with professional restrictions, which basically bar dentists from putting up outright advertisements for their services. There is also the fact that most people associate anything to do with dentistry with pain, so that they are not receptive to most dental practice marketing messages. They only go to dentists when they absolutely have to (on account of excruciating pain). And even then, their inclination is to go to the first dental clinic they can remember: it is not something they give too much thought to, like where to shop – especially given the painful circumstances that tend to prevail at such moments.
Principles Of Dental Marketing
Dental Marketing usually has three objectives. One is by the sell dental practices in question, to create awareness about his or her practice. People will, after all, only seek services from a dental practice if they are, at the very least, aware of its existence. Second is the objective of maintaining good visibility for the dental practice in question: keeping it in mind that when it comes to making the decision on which dental practice to seek services from, people simply tend to opt for the one that they see/encounter most frequently. Third is the objective of creating a brand for the said practice (so that there are certain things the prospective clients can associate with it, and expect from it).
Towards creation of awareness about a dental practice, a viable strategy may be something like having a publicized practice launch day (ideally, with some services being offered for free on that day, to pull the first clients in). Towards visibility creation, a viable strategy may be something like use of strategically located directional lights, and the possible relocation of a badly hidden dental practice to a ‘high traffic area.’ The idea is to have more and more people see the clinic everyday, so that when they eventually have need for the services offered there, it will be the first clinic that comes to their minds. It is a simple strategy, but it works wonders. Towards the development of the dental practice brand, strategies such as personalized and kind practice can lead to the association of the said dental practice with good experiences, a perception which, if properly built, is likely to spread virally by word of mouth.