Sounds familiar? On learn more , which was considered the domain of the Online ‘geeks’ a decade back, is the new mantra for the Web savvy generation of now. Logging on to the Internet and accessing the vast pool of resources has turn out to be the norm of the day.
These days, the quickest increasing category for B2C e-commerce in India is Travel. From railways to airlines, hotels to travel packages- practically every segment of the travel industry is seeing a surge in on the net bookings.
With the international increase in popularity for Online Travel, On the internet Travel sales worldwide elevated by as a lot as 34% from 2004 to 2005 and reached $62 billion in the US markets and $31.1 billion in the European markets. On the web travel in Asia as well, is on a roll, estimated to attain $16 billion by 2006 more than double that in 2003.
The exploding globalisation in India has catalysed the speedy expansion of Internet connectivity and e-commerce activities all through the nation. These days, India boasts of an ever-escalating user base whose understanding of the Online is at par with that of any developed nation, boosted by the reality that 68% of the users lie between the age group 15-30 years.
The emergence of low-expense airlines and on the web ticket booking along with development in on-line railway reservation is the crucial in this World wide web booking boom in India. With the enhanced trust in security of credit card transactions and on the internet payment alternatives, of the 90 percent of the Indians who planned and researched travel possibilities by means of the world-wide-web, 15-20 percent essentially booked applying the Net.
The travel business is cashing on this development with devoted e-commerce portals that allow customers to make online bookings and payments for hotel rooms, air tickets, car or truck rentals as nicely as vacation packages.
Interactive methods like search tools targeting a number of airlines and variable airfares allow travellers to zero in on the fantastic flight, coupled with search engines for sifting via the big array of hotels and booking choices, are a excellent lure for the customers, along with the final minute bargains and tempting discounts that have turn out to be an integral part of the web purchasing.
The on-line travel currently, brings with each other the ideal of technology and interactivity, and substantial market network in a one particular-cease option that drives down fees- all just a handful of clicks away.
Of the 38.5 million people today logged-on in India, the Travel sector accounts for over 23% of web purchasing in India, which translates into a whopping four.eight million Indian customers who venture for the On the web Travel.
This acceleration accentuates the travellers’ preference to straight involve themselves and control their travel selections, generating On-line Travel Buying in India the most desired pre-departure tool of the day.